End of year musings

Michigan State finished the football regular season at 11-1, ranked #7 in the AP and USA Today polls. The Spartans will play Alabama at the Capital One bowl on Jan. 1 in Orlando, Fla. Former MSU head coach Nick Saban is the head coach at Alabama. It will be an interesting match up. What a great fall in East Lansing! Go Green!

Canada Dry Cranberry Ginger Ale is still available! But Diet Cranberry Ginger Ale is sold out. More than 10,000 two-liter bottles were distributed in November.

Happy holidays from the Canada Dry Bottling Co. of Lansing family!

November new customers: Biggby #291 - Chelsea, Biggby #295 - Hartland, Breaktime Snacks, CVS #8295 - Hartland, Corona Smoke Shop, Dollar General #12345 - Lansing, East Lansing BP, Fedco Super Liquor - Albion, Johnny D's, McNamara's Party Store, Nestle Toll House - Okemos, Potterville Public Schools and TNT Industry. Canada Dry Bottling Co. of Lansing values your business!

Industry News
Jeffrey Klineman wrote an interesting column about branding and change in the October issue of Beverage Spectrum. Follow this link to read: http://www.bevspectrum.com/first-drop/2010/change-and-its-discontents/.

Domestic beer sales are down a half percent through Oct. 3, although Pabst Blue Ribbon and Yuengling Traditional Lager posted double-digit growth. Half of the Top 10 Imported Beer brands are from Mexico.
source: Beverage Spectrum Oct 2010

Brand News
Three flavors of Holistics Zero, a new line of no calorie drinks from Adina For Life, should reach the Michigan market by Q1 2011. Flavor profiles include melon and citrus. Holistics is available at Target, Walgreen's, Better Health, Foods For Living and other local stores.

5-Hour Energy has the top six selling energy shots in convenience stores. Extra Strength is #1 across the nation. Sales have increased this year by almost 49 percent.

John Lennon is the new president of XYIENCE. Previously, he was CEO of Pabst Brewing Co. Lennon has more than 25 years experience in the beverage industry.