How about the Spartans!

The Michigan State University football team is off to their best start in 44 seasons. Currently ranked #8 in the Associated Press and USA Today polls, the Spartans have posted 7 wins and no losses.

What does this have to do with beverages? Well, the buzz and excitement that currently permeates the Greater Lansing area is good for business. All types of business. Hopefully, we'll see more tailgates, more parties and more family get-togethers. Go Green!

September new customers: Austin Rental & Convenience Store, D.A.V. LLC and Reener's II. Canada Dry Bottling Co. of Lansing values your business!

Industry News
Publisher Barry J. Nathanson wrote a great column regarding "slotting" fees in the September issue of Beverage Spectrum. Follow this link to read: http://www.bevspectrum.com/publishers-toast/2010/retailers-quit-playing-the-slots/.

Media News
Xyience reaches more than 100 million TV viewers in North America with their sponsorship of the Ultimate Fighting Championship (UFC) television broadcasts. UFC competition can be watched on Spike TV or Pay-Per-View.

Jones Soda and the Independent Film Channel (IFC) presents a new comedy series "The Increasingly Poor Decisions of Todd Margaret" Fridays @ 10 p.m. David Cross plays the title character (a pathological liar) who finds work at the UK offices of a "new energy drink" called Thunder Muscle. The program debuted Oct. 1.